• Breathing
    For many years I didn’t really think about my breath and my breathing. Well, that is not entirely true; I only thought about my breathing …
  • Rethinking Fashion; Part 1: Stop overproduction
    As Fast Fashion is more and more outdated and discussed, we should also be rethinking it’s model. How can brands be of service instead of being a product that is fashion one week and the next it is in sale. First: overproduction.
  • Sustainability
    Sustainability is a key driver for us. It is one of the reasons Evou exists. The other reason is that we believe that sports- and …
  • Health during Covid
    We have been living in different phases of a lockdown for a year now; sometimes more intense, sometimes more free. What does that do to our long-term mental health? To be honest, I am a little worried about that.
  • Performance as a driver
    Nowadays I see performance on many different levels. Performance is subjective in most ways. Who says performance is only based on fastness or being the best?
  • Evou is Back
    The idea of creating a sportswear brand originated in 2008. Back then, sportswear was not fashionable at all…Read more